Insights & Resources

Imagine this—you’ve been working tirelessly on a big project. After weeks of effort, your manager finally acknowledges your hard work with a simple, heartfelt, “Thank you.” Feels good, right? 

I remember a time when a colleague of mine, a talented and dedicated professional, walked away from a job she once loved. It wasn’t the workload, the salary, or even the hours that pushed her out the door—it was the simple fact that she felt invisible.  

Loyalty isn’t just about discounts and points—it’s about how people think, feel, and behave. If you want to design a rewards programme that truly works, you need to understand the science behind it.

According to Gallup’s research, 17.2% of employees are actively disengaged. For a South African company with 2000 employees, that means approximately 344 employees are disengaged. How much does this cost?

In today’s competitive business landscape, organizations are constantly seeking innovative ways to enhance customer loyalty and drive long-term success. Co-creation has emerged as a powerful strategy that brings customers into the heart of the value creation process, fostering deeper engagement and stronger brand connections.